With the proliferation of sports accessories with false health claims, Phiten, the country’s leading sports accessory and apparel provider, met with members of the media in Hyphy’s Ortigas to reintroduce and reaffirm the brand’s commitment to health and fitness.
At the press conference, Phiten demonstrated the products’ benefits for balanced energy flow and blood circulation. Phiten also introduced Coach Jim Saret, an international sports training consultant who gave tips on how to start and maintain an active lifestyle while sustaining a fit mind and body.
Phiten was founded in 1982 by its president, Yoshihiro Hirata, an alternative medicine practitioner. “We are helping people enhance their quality of life around the globe, building on our Phiten philosophy of health, energy, and well-being,” said Hirata in Phiten’s Official website.
Now found in countries over Asia, Europe, and US, Phiten continues to create waves in the scientific community. “Nano-technology is the breaking down of titanium, silver, and gold minerals to nano particles which are then infused in the materials used to make Phiten products,” said Ronaldo Colmenar, general manager of Sports, Entertainment and Events Management, Inc., the exclusive distributor of Phiten in the country.
The technology restores, if not maintains the optimum balance of the body. Phiten, together with a healthy diet and good exercise and sports programs like biking and running, can also help fight chronic stress brought about by a busy lifestyle.
Phiten is not a craze or trend. It is a lifestyle brand that promotes health, style and comfort for people-on-the-go and sports enthusiasts who want to be in their best state always.”
To learn more about Phiten’s health benefits and to see its wide array of products, log on to www.phitenphil.com or visit any Phiten shop kiosk and consigned stores nationwide. Be updated and on the know of Phiten’s promos and sale on facebook. www.facebook.com/phitenphilippines