PHILIPPINE SME & FRANCHISE EXPO 2011 (PHILSME 2011)
TRADE ADVERTISING EXHIBITIONS & CONVENTIONS INTERNATIONAL, INC. (TRADECON, INC.) in cooperation with the FRANCHISE INSTITUTE OF THE PHILIPPINES (FIP) headed by MR. ARMANDO “BUTZ” BARTOLOME, Franchise Guru of the Philippines will be staging its 3rd Exposition on Small Medium Enterprises, Franchising, Direct Selling & Business Opportunities dubbed as PHILIPPINE SME & FRANCHISE EXPO 2011 (PHILSME 2011) to be held at the PICC FORUM OF THE PHILIPPINE INTERNATIONAL CONVENTION CENTER (PICC), CCP COMPLEX, Roxas Blvd. Pasay City, Manila on October 27 -29, 2011 with 120 SME & Franchise Businesses on display targeting over 8,000 visitors during the three-day expo.
PHILIPPINE SME & FRANCHISE EXPO will be the venue of learning occasion for the visitors to acquire new leads and relationship through awareness campaign on new business ventures even if it is small business equipment leasing. Moreover, a great deal of free services, workshops and free seminars from FRANCHISE GURU himself, the top franchisers and entrepreneurs as well as new product launches will be highlighted during the expo as it promises to be the right avenue to increase the exposure of SME products in domestic and foreign markets, and to improve the distribution of SME products between local manufacturing and trade sectors as well as within each sector.
WHY DO BUSINESSES NEED TO EXHIBIT AT PHILIPPINE SME & FRANCHISE EXPO?
Small and medium enterprises (SMEs) play a crucial role in the growth of the Philippine economy. The Philippine government has embarked upon a comprehensive and integrated strategy for the sustainable growth and development of SMEs in the country. The strategy encompasses all critical factors – technology, product development, finance, training, marketing, etc.
In line with the goal of expanding markets for SMEs, various marketing programs such as mounting of local and international trade fairs have been designed to increase the exposure of SME products in domestic and foreign markets, and to improve the distribution of SME products between local manufacturing and trade sectors as well as within each sector. These strategies include promotion and publicity, market linkaging, and other networking. Trade fairs also give SMEs the opportunity to benefit both from business marketing communication by advertising, as well as from prospects for direct selling.
Build a network thru your clients and prospects
Philippine SME Expo provides your company the opportunity and platform to position your new leads and relationships through refreshing ideas and products. In addition, this is a chance to have a face-to-face with the most influential audience in the business sector. SME Expo creates a dynamic environment where commerce is the result of bringing the community together to make vital connections
Reach your market from around the globe in just one trip
With 10% international visitors at the 2010 event, SME Expo is the only international event totally dedicated to the SME Industry.
Demonstrate your expertise in introducing new products and receive the attention of thousands of international buyers
80% of visitors come to the exhibition to source new products. Boost your marketing potential and new leads by launching new products and showcasing your know-how onsite.
Participate, make contacts and plan in one roof
Participating at the show will help you widen your market expansion. It is a platform where you can monitor your competitors’ activities, network with your peers and form new strategic alliances.
