WWF: Working Towards A Better Future


Many of us have been guilty of turning a blind eye or purposely avoiding the panda-shirt clad fundraisers in malls, walkways and underpasses. We don’t give them the time of day thinking all they want is money. A change in perspective is in order.

The tireless fundraisers of the World Wide Fund for Nature (WWF) help us save the Earth. Their job is to make sure that the place we call home is kept alive for future generations.

“Taking a minute to listen and talk to our fundraisers is not just about shelling out money – it’s about protecting Apo Reef in Mindoro or the Tubbataha Reefs off Palawan, both of which generate enough food and livelihood for some 40 million Filipinos each year,“ explains WWF-Philippines Vice-Chairman and CEO Jose Ma. Lorenzo Tan.

“It could be about supporting climate risk assessment studies to save thousands of lives and livelihoods in the cities of Davao, Cebu, Iloilo and Baguio. It could be about protecting the whale sharks of Donsol and ensuring the sustainability of wildlife-driven ecotourism.”

Face-to-face fundraising is part of WWF’s Individual Donors Program, which aims to reach out to more people and ask them to take direct action in saving the Earth. It is just as much about awareness as it is about raising funds. For less than PHP20 a day, donors directly support the various environmental programs that WWF implements nationwide.

Stopping to listen to a fundraiser does not mean you have to pledge outright. You can continue your day with tips in mind on how to lower your carbon footprint or the ecological impacts of your daily routine on Planet Earth.

“Everyone counts when it comes to environmental efforts,” concludes Tan. “So the next time you see a WWF fundraiser – please stop and listen. For when you take care of the Earth – it takes care of you.”

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