From the grandest arenas to the humblest classrooms, champions can be found everywhere and every day, each displaying an active body and mind that allow them to excel both physically and mentally. Leading beverage brand, MILO Philippines, has a long-standing history of celebrating these champions all around the country and has continued to support them with the winning energy they need to stay active. That is because with an active body and mind, they are given every opportunity to be a champion in sports and in life.
Now after 150 years of celebrating champions, MILO recognizes that before them, the coaches and teachers, there has been a consistent figure in the lives of our champions that had helped nurture and develop them – mom.
“Often found in the background, moms have been among the consistent figures behind our MILO champions and now we are taking the initiative to recognize them for the continuous love and support they give us. For over 150 years, we’ve recognized MILO champions around the country and now it is time to recognize our MILO moms,” said Ellen Isturis, MILO Brand Leader.
MILO Moms understand that every kid has the potential to be a champion and they work tirelessly to give them every opportunity to realize it. Whether it is on the field or off it, a MILO Mom consistently aims to give her kids an active body and mind, making them physically and mentally prepared for the challenges they’ll face as students and athletes. Whatever obstacles the fast-paced and competitive world throws at them, moms are always there cheering from the sidelines.
MILO moms also inspire confidence. They let their kids know that they’ve got their back through thick and thin and encourage them to do their very best in whatever they do. To them, true victory isn’t defined by landing on the podium. Instead, it is all about perseverance and growing up to become good-natured, respectful, disciplined, and responsible individuals.
Popular sportscaster and mother of two active boys, Patricia Bermudez-Hizon is a proclaimed MILO Mom in her own right: “My kids are getting into all sorts of sports and academic activities. We play and do school work together. It’s a good way to spend time with them to let them know we want to be there for the tough grind.”
Being a champion has never been easy, let alone raising one. Just like any other hobby or even teaching them to Learn Bass Guitar.That is why MILO has introduced its new formula with Activ-Go designed to energize both body and mind of kids so they can reach their full potential both physically and mentally. With the help of moms, MILO is on a mission to continue raising a breed of champions in sports and life.
“To have the energy to perform well in school and in sports is important not just for my kids’ development, but also for me as a Mom. I want to make sure they are equipped with the nourishing energy they need to perform in both aspects of their life,” added Bermudez-Hizon.
“MILO recognizes the important role moms have for their kids. The world is getting more competitive, which can daunt a child if he doesn’t have someone supporting him in the sidelines. From the very beginning, MILO Moms have been there for them.