A Salute to True Heroes

The act of daily commuting puts pressure on the hands and feet, and on the nerves. With the traffic and the sheer number of commuters out there, commuting conditions are far from ideal for nerves. Crowded vehicles, jostling for position in a full train, standing in a moving bus – these can all take their toll on nerves after some time. 

This is why Merck came up with its Neuropathy Awareness Campaign. This is in line with the company’s WE100 corporate vision of helping humankind live longer, fuller lives of quality and good health, and is intended to educate Filipinos on Neuropathy, its causes and common symptoms, and ways to prevent it from happening.


Merck Inc., maker of Neurobion, in line with it’s Neuropathy Awareness Campaign, recently launched the Nerve Therapy Trip, an upgraded bus ride for commuters that will provide special treats and also educate them about Neuropathy starting August 7 for 25 days. In photo are Merck General Manager Louie Roxas (middle), Merck Marketing Head Ming Cunanan (2nd from right), Neurobion Brand Manager Loy Dy-Buncio (1st from right) joined by (L to R) Ohdie Arce, Joy Cabrera, Dr. Digna Almeida and Maureen Javier.


This campaign brings the spotlight onto the everyday True Heroes, the men and women who work hard daily to take care of the people they care about.

 As Merck Inc.’s Head of Marketing Ming Arroyo-Cunanan put it, “The people who wake up extra early to commute, and then selflessly pour out all their time and energy just to provide for their families — these people are the True Heroes. To be able to work like this every day without complaint and hesitation is very admirable, more so, deserving of some kind of recognition.”   

Given the important role of these True Heroes in their families, they undoubtedly deserve recognition and care. These are part of the Neuropathy Awareness Campaign, in which people are urged to take care of their nerves so they can continue their important roles. Nerves deserve to be taken care of.

This comes amid the reality that, while damaged nerves repair naturally via regeneration, after a certain time (when approximately 50% or more of nerve tissue is damaged), the damage is permanent. This so-called “point of no return” makes early detection and diagnosis vital.  
The Neurobion Nerve Therapy Trip

 In line with Neuropathy Awareness Month, Neurobion decided to give these True Heroes a trip that they wouldn’t expect but most definitely deserve.

 Loy Juan Dy-Buncio, Neurobion Brand Manager, said “Neurobion wanted to do something that not only would spread awareness on nerve damage, but would also serve as a treat to those who are susceptible to it, and these are the working-class Filipinos.”  

 And with that, the Nerve Therapy Trip was born Launched recently, the Nerve Therapy Trip will provide an upgraded bus ride that keeps passengers relaxed as they head to and from work.

Neuro Motion

 The Nerve Therapy Trip will also teach them how to care for their nerves despite their busy lives with the Neuro Motion video, a collection of simple exercises that the regular person can perform on the way to work or even at the office. Video will be played during the Nerve Therapy Trip.

To experience the Nerve Therapy Trip for yourself, look for the Neurobion buses on the Alabang-Navotas route and vice versa for 25 days beginning August 7. Take a ride to #LoveYourNerves!

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