ALASKA KICKS-OFF BATANG ALASKA SCHOOL MILK PROGRAM

 

Drinking milk has many benefits for your kids. Not only do they give your kids strong and healthy bones, but they also aid in your kids’ overall growth and development. Drinking milk every day will also help your kids maintain overall good health.

Here are some milk benefits for kids:

 

1. Milk Is Rich In Calcium:

Milk is one of the best sources of calcium that your kid can consume.It keeps your kid’s bones healthy and strong and prevents bone loss.It helps prevent headaches, and even migraine attacks that kids experience if they have a calcium deficiency.


2. Vitamin D In Fortified Milk:
Vitamin D helps your kid’s body absorb calcium from various sources. Alaska has Alaska Fortified milk which contains decent amounts of Vitamin D. It helps to promote bone growth in your kid and will also reduce any chances of brittle bones, especially in later years.

3. Healthy Teeth:
Milk is rich in calcium and phosphorus, which are crucial to your kid’s dental health and tooth development.Calcium and phosphorus together help to maintain the health of your kid’s teeth. One of the most important proteins found in milk is casein. It helps to form a thin film on your kid’s teeth’s enamel surface and helps to prevent the loss of calcium and phosphate.

 

4. Good For Blood Pressure Levels:
Drinking milk can help your kid’s blood pressure levels stay in check.According to studies, your kids should consume at least three portions of milk each day along with a healthy and balanced diet.

5. Helps Stay Hydrated:

Your kid should drink lots of fluids throughout the day to stay hydrated.Drinking milk is a great way for your kid to stay hydrated. It is especially important for your kid to rehydrate after a strenuous workout or any stressful physical activity. Drinking milk helps your kid’s body recover after an exhausting exercise.

Taking the lead in this campaign is Alaska’s new Alaska Fortified Powdered Milk Drink which is loaded with Vitamin D, it’s also high in calcium and iron and a good source of protein. Milk has always been essential for growing children to have enough and consistent nutrient intake to ensure maximum growth potential. That is why Alaska Fortified Powdered Milk Drink, combined with proper nutrition and an active lifestyle, will help children reach right height and weight for their age

 

This event, dubbed as the “Batang Alaska School Milk Program”, also marks the first public appearance with Alaska Fortified’s new Nutrition Advocate –three-term senator Sen. Loren Legarda, who has authored many pieces of legislation aimed at improving the lives of Filipinos and promoting inclusive, sustainable and resilient development.

Alaska’s new Mom ambassador was also introduced — renowned actress, singer, TV host and one of Philippines’ favorite mumshies, Mrs. Jolina Magdangal-Escueta.

 

 “I am so happy to be here with the kids. Tulad ng mga mumshies, mahalaga sa aking masiguradong tama ang growth at development ng aking mga anak.  Kaya naman I make sure I give them proper nutrition. At siyempre, painumin sila ng gatas every day – at di lamang po basta-bastang gatas. Ang gatas na dapat inumin ay yung puno sa sustansiyang kailangan para tulungan maabot ang tamang tangkad at bigat para sa kanilang edad.  Kaya I am glad nandito na po ang Alaska Fortified.”, said TV host Jolina, a mother of two kids.

(“I am happy to be here with the kids. Similar to the mothers, it is important for me to make sure that my children undergo the right growth and development. That is why I make sure I give them proper nutrition. Of course, make sure that they drink milk every day – and not just ordinary milk. They should drink milk that is full of the nutrients they need to reach the right height and weight for their age. That is why I am glad that Alaska Fortified is now here.”, said TV host Jolina, a mother of two kids).

During the event, children were brought to the Alaska Tamang Tangkad and Tamang Bigat Station so they can know if they have the right height, right weight for their age. Alaska also provided everyone with samples of the Alaska Fortified Powdered Milk Drink, which when combined with a balance diet, is able to help children obtain their age’s proper height and weight.

“Alaska Milk’s mission and vision is to promote affordable nutrition in the Philippines because through this, the Filipino youth will be able to achieve their full protential and grow up competitive in life. To support our goal, we have launched the new Alaska Fortified Powdered Milk. It has essential nutrients that will help every Filipino child  achieve the right height and weight for their age. We encourage everyone to drink milk everyday and to also partner it with an active lifestyle. Dahil wala pa rin pong tatalo sa batang may tamang tangkad at bigat –  wala pa rin tatalo sa Alaska.”, (“Because nothing beats  a kid with a right height and weight – nothing beats Alaska.”), said Isabel Ruiz, Alaska Milk Corporation Marketing Manager, right after the Ceremonial Milk Toast.

To support this campaign, one of Alaska’s key trade partners, Puregold, joined the event to announce a special and exclusive promo that will make buying a pack of Alaska Fortified truly of superior value for consumers.

Reward prizes were also given by Alaska’s distribution partner, OTO-GMA, to Santolan Elementary School for being the winner of the Batang Alaska label generation activity for the school year 2017-2018.

 

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