True beauty exists from within. And with SM Department Store’s Beauty Section now offering an entire area for beauty ingestives, individuals can now unravel more beautiful versions of themselves beyond skin deep.

SM Beauty Section launches its new concept: Beauty Within, a plethora of  supplements, vitamins and pharmaceuticals geared towards women’s well-being. From topical to ingestives, SM’s beauty section has got it all.

The cocoon, the symbol of new life, is the juxtaposition in this exciting new concept that empowers women to transform inside and out, providing a breath of new hope and confidence. Continue reading »